
In the communication context, when someone mentions "MEDIA", the 1st thought is radio, newspaper and TV. When someone mentions "SOCIAL MEDIA", the 1st thought is Facebook, Twitter, MySpace, etc. BUT... Is that all that social media can be?
Media comes from the English word medium, a way through which one can communicate with the other in form of letters, posters, emails, public meetings, etc. There is also mass media whereby you communicate...